“Therefore, we are ambassadors for Christ, God making his appeal through us. We implore you on behalf of Christ, be reconciled to God.” – Philippians 4:6
We hear a lot of talk these days about “brand.” A brand is largely the public perception of an organization, product or person. Billions of dollars are spent annually in efforts to mold and influence brands.
Perhaps the money could be better spent. For many people, their perception of a brand is shaped by their personal interaction with its representatives. This might be a clerk at a cell phone store. Or a server at a restaurant. Or a representative on a customer service phone line.
These roles are generically termed “brand ambassadors.” The holders represent the brand through their statements and actions. They play a big part in the strength (or otherwise) of a brand.
Most organizations are tremendously careful when selecting brand ambassadors. They understand the clout they wield. Similarly, many professionals are obsessive about their personal brand, which often determines the success (or not) in their careers.
We Christians are brand ambassadors. If we openly profess faith, we represent Christ. How are we doing in this regard?
Living as Christ’s Ambassador
“And the disciples were filled with joy and with the Holy Spirit.” – Acts 13:52
There’s an old saying that “Everyone is in sales.” It means that, regardless of profession, everyone “sells” a notion that they are competent, engaged and the right person to work with. Many people probably don’t even realize they’re doing so.
Living as one of Christ’s ambassadors is serious business. We’re selling Christianity. Are we aware?
Do others see Christ in our actions? Do they hear Christ in our statements? Are we acting as Christ-like role models for our family, friends, employees and community?
If not, we’re letting ourselves down – and Jesus.
Anyone with a good memory can spout Scripture. Does our life match up with our statements? Do we have a relationship with Christ that allows us to justly serve as His ambassador?
Maybe we do. Or, maybe we don’t, and this is a wakeup call to invite Him into our life – not superficially, but in a deep, full embrace.
Embracing the Role
“But you will receive power when the Holy Spirit has come upon you, and you will be my witness in Jerusalem and in all Judea and Samaria, and to the end of the earth.” – Acts 1:8
As Christ’s representative, you aren’t expected to be perfect. No one is. Ask God to guide you, day in and day out, and you’ll trod the path of a faithful disciple.
These steps, while by no means comprehensive, can equip you to become the best ambassador version of yourself:
- Pray for the Holy Spirit to fill and inspire you.
- Remove all excuses for not being Christ’s representative. Yeah, we’re all busy. Who do you think blessed you with an active, prosperous life?
- Grasp that the discipline of evangelism tops the gift of evangelism. This isn’t show business. It’s not about who speaks most eloquently. The important part is who models Christ in their daily living, thus exemplifying His teachings.
- Understand how obedience is not defined by outcome. Accept God’s guidance constantly. Follow through on what’s right. Not everyone will buy what you’re selling. It’s OK – a fisher of men knows there are plenty more in the “sea.”
- Be ready to be an active, open-to-listening ambassador at any time. You never know when an opportunity will arise. Seize the moment when it does.
Maybe you never considered yourself a brand ambassador. Perhaps you’d never even heard of the term. Yet here you are, preparing to be one.
Just consider this question: Will they see Him through you? If the answer is “yes,” prepare to go out and cast your nets.
(If you’re ready to embrace Christ, He’s ready for you. Visit C Suite for Christ to join in Christ-centered fellowship with other professionals. Join us as a member. Plant a chapter where you live. Consider becoming a corporate partner. Follow C Suite for Christ on LinkedIn and Facebook. Questions? Contact Paul M. Neuberger at (414) 313-8338 or [email protected].)